this is what i do

Content strategist, creative producer and co-founder of Tiny Team Studio, based in Amsterdam.

I help brands find their story and bring it to life through thoughtful strategy, engaging content and a clear, consistent voice. From shaping an idea to leading a shoot, I connect the bigger picture with the details that make it work.

Over the past ten years, I’ve worked across social media, creative development and content production. My career has taken me from Red Bull to LOOP, working with brands including PUMA, Porsche and TENCEL™, and most recently to Stanley 1913, where I led content productions across EMEA.

Today, I work independently and through Tiny Team Studio, helping businesses turn what makes them special into stories that build recognition, trust and connection.

For me, good content goes beyond showing what a brand sells. It helps people understand why it matters—and gives them a reason to care.