this is what i do
Hello, my name is Katie van Kan a Digital Marketeer living in Amsterdam.
I have spent the past 5+ years working in various areas of the marketing field. I started my career in Social Media for Red Bull before moving on to LOOP agentur where I served as a Concept Designer and Account Director.
I currently work as a Senior Digital Marketeer and Content Manager for Stanley in the EMEA region.
I have increased social media communities, advanced brand awareness, and developed 360 marketing plans for many varied companies.
I have a motivation for creating beautiful content and telling stories beyond making people want to buy a product. A brand is more than what it sells it is the motivations behind the tangible that create long-lasting relationships between brand/Content Creator and consumer.
HELLO, NICE TO MEET YOU! 👋
→ More about me
most recent work: the stanley stories 📚
The Stanley Stories are something I brought back to the brand in an effort to show that Stanley is not about consumerism but about deeper stories. I search for individuals and groups who are the personification of the Stanley values and talk to them about what they do, community, goals, sustainability, and longevity.
I have spoken to Savannah Sachdev, Daisy Hoppen, Ellie Middleton, Crews & Brews and there are many more exciting stories to come throughout the year.
CAMPAIGN MANAGEMENT 📹
For multiple brands, I have created campaigns and worked with product development teams to understand product positioning and create campaigns to market the products to the community.
At Red Bull I looked at the apparel collections and created seasonal campaigns to support the products, portraying their functionality whilst maintaining the luxury brand positioning.
With Stanley I work with the product team to better understand the use cases of the products and where we will send the product. From here I create concepts to market them to each focus audience.
I create campaigns that show the brands as a lifestyle and how the products support and seamlessly integrate into everyday life. I often find selling a lifestyle and a bigger picture is more poignant and resonates more with the end consumers.